4: The Environmentally Optimal Coffee - Dean's Beans

If you drink coffee, this is a must listen. Or, if you’re starting a business and want to know how to maintain a vision of environmental change and social justice amid all the distractions and temptations the world provides, this is still a must listen!

Dean Cycon, owner of Dean’s Beans and former attorney, is an extremely unique individual who has made incredible impacts on the lives of farmers across the world. Drinking a cup of his delicious coffee is drinking a cup of an unprecedented amount of hard, genuine and honest dedication and commitment focused on the process of change, not the end goal of profit.

In this episode, Dean explains how and why he stayed true to his mission and how he transformed agricultural communities throughout Africa, Asia and South America by teaching farmers how to manage their farms in sustainable fashion. Dean, with more than 20 years experience in the coffee industry, discusses common myths about organic coffee, mycotoxins, coffee additives (butter, mushroom, smart drugs) and other trends. Dean’s talks about his experience with some of the top CEOs of your favorite coffee companies and what goes on behind the scenes.

Repeat: This episode is a MUST listen.